NADA ZIADI

Marketing et Sales Manager Afrique

• Summary

  • Marketing and Sales Manager MEA
  • Trainer at Human Ai (volunteer)
  • Member of Cluster Digital Africa (Ambassador of Cluster Digital Africa)
  • Member of "One World Nexus"
  • Business Development MEA: Technology sector
  • Export Advisor: Market research, market entry strategy, local partnerships, marketing and communications support
  • Trade show organization: Commissioner of the SITIC AFRICA trade show during the 2016, 2017, 2018, 2019, 2021 & 2022 sessions, responsible for marketing, partnerships, logistics, coordination, and project management.
  • Successful experience in handling administrative tasks and conducting market research
  • Innovation consulting, business modeling, and market analysis

Professional Experience

September 2024 – present: Artificial Intelligence Trainer - Human AI - in Africa
• Training and Supervision: Facilitating training sessions on the concepts and applications of artificial intelligence.
• Pedagogical Approach: Developing educational content tailored to participants' needs and facilitating practical AI learning for professionals seeking advanced digital skills.
• Applied AI Expertise: Demonstrating the impacts of AI on various sectors, in collaboration with Human AI, to promote the adoption of AI technologies in business.

June 2024 – present: Marketing and Sales Manager in Africa: "ERP"
• SEO and Digital Marketing Specialist
➢ Online Visibility Optimization: Improving website rankings in search engines through keyword optimization, content structuring, and improved navigation, leading to a 10% increase in organic traffic. ➢ Targeted Traffic Acquisition: Implementing SEO strategies to capture a qualified audience, aligned with user needs and behaviors, generating higher conversion rates.
➢ SEO-Friendly Content Creation and Management: Developing SEO-optimized content that meets search intent, aligns with brand strategy and marketing objectives.
➢ User Experience (UX) Improvement: Conducting technical SEO audits and UX optimization to reduce bounce rates, improve navigation, and increase user engagement.
➢ Performance Monitoring and Analysis: Using tracking tools (Google Analytics, SEMrush) to evaluate SEO performance, adjust strategies based on key metrics, and optimize ROI. • Setting sales objectives
• Prospecting and identifying opportunities
• Recruiting, coaching, and training salespeople

• Developing partnerships
• Marketing and communications
• Risk management
• Analyzing competitors and the market
• Proposing offers tailored to customer needs
• Innovation and adaptation
• Monitoring and evaluation

June 2023 – May 2024: Marketing and Sales Manager MEA – Neoledge, an electronic document and mail management company
• Defining sales objectives
• Developing a sales action plan
• Implementing the company's sales strategy
• Evaluating sales and analyzing results
• Recruiting, coaching, and training salespeople
• Organizing meetings with sales teams
• Developing sales optimization strategies
• Developing and retaining a customer portfolio
• Analyzing competitors and the market
• Proposing offers tailored to customer needs
• Development Partnerships
• Participation in events and trade shows
• Reporting on activities to senior management